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BRANDING
& ADVERTISING
These are projects which we build the brands mostly from scratch: we strategise and formulate directions as to where the brand should stand, where it should go, how, what it's supposed to look like, and develop its personalities as to how it would "engage in a dialogue" with its customers.....
The biggest pleasure we get from working on advertising projects is from how we could create the difference to propelling the brand and sales even further than expected......
These are mostly design work. Yes, we, too, have won awards with some of them. But we are not bragging. We are merely saying that while concepts are important, executions often break or make the idea.
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